Travel people who build travel technology

Top Dog was founded in November 2001 by Steve Miller, from the travel industry, and Lindsay Gauton, from travel technology. Lindsay has since retired, and today Top Dog is run by Steve and Lindsay's son David Gauton, from our base in Peterborough.

Our story

Why we started

In 2001 agents were moving from DOS to Windows and from teletext to the internet, and the systems around them hadn't kept up. Steve and Lindsay saw room for good, independent travel technology built by people who understood how travel businesses actually work.

Twenty-five years on, that's still the idea. We spend time on site, learn how each business runs, suggest what would help, and keep developing with our customers long after go-live.

Milestones

  1. 2001Founded by Steve Miller and Lindsay Gauton
  2. 2006First tech company to integrate HotelBeds XML
  3. 2009Appointed one of a handful of beta testers for Sabre XML
  4. 2011First tech company to integrate OTS XML, MTS followed
  5. 2020Completed our 200th API integration
  6. 2024Rebrand and growth plan
  7. 2024Launched TripBuilder - AI-enhanced quote and itinerary software
  8. 2025TripBuilder shortlisted for a Travel Industry Award by TTG
  9. 2026New Interactive Reservations System home screen, and Local Fees launched
Our process

How we work

  1. 1

    Talk it through

    A discovery call, then an online demo focused on your business.

  2. 2

    Walk the floor

    We meet your team, in person wherever we can, and see your current workflows.

  3. 3

    Proposal and plan

    What you need to go live without going backwards, then any developments and integrations we agree, scoped and priced separately.

  4. 4

    Onboard and keep developing

    At least 12 weeks of setup, branding, documents, data, training and testing, then ongoing development.

Clear and structured

How we plan your project

Every proposal is built around your business, so no two look the same. They all follow the same principle.

  1. 1

    Go live

    Everything you need to launch without going backwards: the system set up for your brands, data, suppliers and documents.

  2. 2

    Agreed developments

    Anything we'll build or integrate for you, scoped and priced separately, so you always know what exists today and what's still to come.

  3. 3

    Later ideas

    Things we'll look at together once you're live and settled.

Timings are agreed in your proposal.